CODE-SWITCHING PATTERNS IN CELEBRITY INTERVIEW SHOWS: A CASE STUDY OF BOY WILLIAMS NEBENG BOY NEW ERA YOUTUBE

This study discusses the phenomenon of Code-Switching in multilingual societies,
particularly its manifestation in digital media such as celebrity interviews on
YouTube NebengBoyNewEra, which reflects complex sociolinguistic dynamics,
identity negotiations, and cultural hybridity. The main objective of this study is to
identify the Types and Functions of Code-Switching used by Boy William and his
guests in the YouTube series ‘Nebeng Boy New Era’. Using a qualitative descriptive
methodology, data was collected from selected episodes featuring Vidi Aldiano and
Sheryl Sheinafia, who were chosen for their frequent bilingual conversations,
through observation and transcription. The analysis was conducted using Holmes
2013' Theory Framework for the Types and Functions of Code-Switching. The
results show that Vidi Aldiano's Code-Switching Types are: Tag Switching 1, Intersentential
6, Intra-sentential 27. For Functions: Solidarity & Social Distance 4,
Identity and group membership 0, Quotation 1, Affective 12. Meanwhile, for
Sheryl's videos, the Types of Code-Switching were: Tag Switching 1, Intersentential
Switching 3, Intra-sentential Switching 17. For functions: Solidarity &
Social Distance 3, Identity 0, Topic: 5, Quotation 1, Affective 10. In conclusion,
this study shows that Intra-sentential Switching dominates the data in both episodes,
indicating the advanced bilingual abilities of all participants. The Affective function
most frequent in both episodes, and personal involvement in conversations, rather
than primarily construction identity