Pengaruh Literasi Keuangan, Pendapatan, dan Perilaku Keuangan Terhadap Keputusan Investasi pada Nasabah Tabungan Emas Pegadaian yang Ada di Kota Padang

This study aims to prove how much influence financial literacy, income and financial behavior have
on investment decisions in gold savings customers of Pegadaian Tarandam Branch, Padang City. An empirical
study was conducted to analyze the influence of financial literacy, income and financial behavior on investment
decisions in gold savings customers of Pegadaian Tarandam Branch, Padang City. The object of the study was
PT. Pegadaian Tarandam Branch, Padang City. The research method used was quantitative to test three
hypotheses using a questionnaire as a data collection instrument using a purposive sampling technique. Data
were obtained from 288 respondents who were directly obtained from Pegadaian Tarandam Branch
customers who used gold savings. The influence between the determining factors was explained using SPSS
software. The results showed that financial literacy, income and financial behavior had a significant effect on
investment decisions in gold savings customers of Pegadaian Tarandam Branch, Padang City.