AN ANALYSIS OF CODE SWITCHING AND CODE MIXING IN YOUTUBE CHANNEL DEDDY CORBUZIER’S PODHUB

This research analyzes the phenomena of code-switching and code-mixing in the YouTube channel "Podhub" hosted by Deddy Corbuzier. The study's purpose is to identify and classify the types of both code-switching and code-mixing present in the conversation. Using a qualitative descriptive method, the data was collected from the "warlok vs bule" episode of "Podhub," which was published on October 26, 2024. This episode was chosen because it features a mixed couple from Indonesia and England, providing a rich source of bilingual and multilingual language phenomena. The analysis was conducted using theories from Muysken (for code-mixing) and Holmes (for code-switching). The findings revealed that the conversations contained three types of code-switching: intra-sentential, inter-sentential, and tag switching. The analysis also identified three types of code-mixing: insertion, alternation, and congruent lexicalization. The study concludes that these phenomena are influenced by social factors like social identity, prestige, and audience engagement, reflecting the impact of digital media on language change.
Keyword: sociolinguistics, code switching, code mixing, youtube.